Trade show ROI: to make the most of your trade show dollar, plan ahead, prioritize and pace yourself.(Management)(return on investments) From: Industrial Distribution | Date: February 1, 2004| Author: Kickham, Victoria Fraza | COPYRIGHT 2004 Reed Business Information. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group.Copyright information

Deciding to attend a convention or trade show can be a difficult decision: there's the hard cost of traveling to and attending the show, along with the less tangible costs associated with losing time in your office or sales territory.

Convention planners argue that a trade show is worth its weight in gold, however, just by the sheer volume of business that gets done in a short span of time--not to mention the networking and educational opportunities that usually go along...