Ritual in business: building a corporate culture through symbolic management. From: Industrial Management | Date: July 1, 1991| Author: Lange, Christian | COPYRIGHT 1991 Institute of Industrial Engineers, Inc. (IIE). This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group.Copyright information

Ritual in Business: Building a Corporate Culture Through Symbolic Management

Anthropologists have long had an interest in ritual behavior. It is not until the last two decades, however, that a widespread interest has developed in exploring the incidence of ritual in business organizations. As the international business community grew smaller and more competitive, a burgeoning interest developed to explore business cultures that seemed radically different and menacingly suc...