Mastering pan latin: when the Jeffrey Group CEO Jeff Sharlach tried to convince the British-owned PR firm he worked for to service Latin America from Miami 10 years ago, they balked. So he made the move himself.(Entrepreneurs)

South Florida CEO | April 1, 2003| | Copyright

The axiom that South Florida is the gateway to Latin America seems obvious today, with the region's formidable collection of multinational headquarters and international banks. What is surprising is how recent that notion really is.

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Eleven years ago, when Jeffrey Sharlach completed a study on Latin America for his firm--Britain's Rowland Worldwide, then one of the world's largest PR agencies--he suggested they establish an outpost in Miami. His corporate bosses in New York, however, doubted that South Florida would ever emerge as a ...

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