President's Day.(Books)(Shooting Kennedy: JFK and the Culture of Images)(Book Review) From: Artforum International | Date: January 1, 2004| Author: | COPYRIGHT 2004 Artforum International Magazine, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information) Copyright information

Shooting Kennedy: JFK and the Culture of Images, by David M. Lubin. Berkeley and Los Angeles: University of California Press. 342 pages. $25.

IN LATE 1960, a young artist named James Rosenquist juxtaposed a head shot lifted from a campaign poster with shards from glossy magazine ads for a packaged cake mix and a 1949 Chevy. Equating voters with consumers, Rosenquist called his painting President Elect. Thus, John F. Kennedy entered the White House already an object of marketable fantasy, America's new First Trademark and icon-in-chief.

Art historian David M. Lubin's ...

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