Extending ESPN's empire: 'This Is SportsCenter' architect Lee Ann Daly helps ESPN mark its silver anniversary.(Special Supplement) From: Multichannel News | Date: January 26, 2004| Author: | COPYRIGHT 2004 Reed Business Information, Inc. (US). This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information) Copyright information

LEE ANN DALY'S JOB IS AS EXCITING AS IT IS demanding. Her mission: Keep fans believing they can't live without the ESPN sports empire.

Thanks to people like Daly, the empire is thriving.

Five years ago, she was named the network's top marketing executive, charged with burnishing a brand whose logo is now emblazoned across five U.S. cable networks, 700 radio station affiliates, restaurants, a magazine, and a Web site.

Though her accomplishments are many, Daly is best known for hatching the award-winning "This Is SportsCenter" ad campaign, which endearingly captures ...

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