North of the border: bringing a brand into the United States requires a hands-on approach.(International Development) Franchising World | January 1, 2004| | COPYRIGHT 2004 International Franchise Association. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information) Copyright

Franchising in the United States gives entrepreneurs access to the great American Dream by providing an opportunity to turn their business into a competitive growth organization. But does this kind of success only come to businesses that originate in the United States? What if an entrepreneur lived and worked outside of the United States? What if his product was deeply rooted in his country's culture and tradition? Even if he had a lucrative business in his native country, could that success be translated in the United States?

The answer is a cautious "yes"--the ...

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