Liz Claiborne acquires urban sportswear brand Enyce.(Newsbytes)(Brief Article)

Black Enterprise | February 1, 2004| | Copyright

The ownership of urban sportswear brand Enyce has changed hands. Late last year, Enyce owner Sport Brands International sold the brand for $114 million to Liz Claiborne Inc. The move came about when Enyce's former owner, FILA USA Inc., was purchased by SBI, says Enyce President Evan Davis. "I think that [SBI] really wanted to focus on the reestablishment of FILA as a brand," Davis says. "I think that one of their levels of expertise was not on what we do ... so I guess they thought it was a good time to sell us."

Launched in 1996, New York-based Enyce designs and ...

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