Owners wild about Wired energy drink's chances.

From: Everett Business Journal | Date: January 1, 2004| Author: | Copyright information

An Everett company is taking on the likes of Red Bull, Rockstar and Jones Soda's Whoop-ass, entering the $1 billion energy drink business.

Last November, Unique Beverage, which is a sister business to A&W Bottling in south Everett, launched its drink, Wired, into the crowded energy drink market.

Wired is a lot like the other energy drinks on store shelves, with hip graphics--the drink's 20-ounce bottles feature a photo of a trendy clubgoer with wraparound sunglasses, a shiny white shirt and silver hair--and an Internet-inspired slogan, "Faster the connection."

"We ...

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