Outside events ... still profitable? Outside sales still work, but they're a bit like rolling the dice with a lot of money on the table. And, like in Las Vegas, you have to know when to change tables, change your strategy, or just plain quit.(Bob Popyk On Selling) Music Trades | January 1, 2004| | COPYRIGHT 2004 Music Trades Corp. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information) Copyright

Over one-third of all pianos sold this past year were sold outside of a dealer's store. College sales, armory sales, hotel sales, and various "perimeter sales" still account for a large portion of a piano dealer's business.

I recently made a few calls to some dealers to get their take on the profitability of these sales and whether anyone other than the manufacturer was benefiting from them. I think they are still viable, for the most part, and if a dealer runs them correctly and with integrity, they work. They might not work every single time, but in the long run ...

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