Detroit ops unfazed by preview results. (cable TV operators) (Brief Article) From: Multichannel News | Date: August 12, 1991| Author: Haugsted, Linda | COPYRIGHT 1991 Reed Business Information. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group.Copyright information

Detroit Ops Unfazed by Preview Results

Operators say that even though they can't definitively evaluate the success of a recent unique cable preview in Detroit, the program was successful in "softening cable-resisters," which will result in long-term growth.

"You can't always rate a campaign based on costs per lead. We got exposure to cable (programming) that we could get no other way," said Dan Dinsmore, regional marketing manager for Metro Vision Inc.