U.S. flour milling on the rise. (effects of increased flour consumption; includes related article) (Cover Story)

From: Food Review | Date: April 1, 1991| Author: Harwood, Joy | Copyright information

U.S. Flour Milling on the Rise

American millers are grinding increasing amounts of wheat into flour to meet consumer demand. Flour consumption in the United States has grown almost steadily since 1970, with per capita intake rising by 24 pounds, or an average of over 1 pound each year. And American consumer spending on bakery products topped $50 billion in 1990.

Growing interest in healthy eating and convenience has set the pace for this growth. Consumers have b...

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