Trucks sound off and spark basics' revival. (toy trucks) (Cover Story)

Playthings | August 1, 1991| | Copyright

Trucks sound off and spark basics' revival

Sound, light, other action features capture retailers' attention

Trucks are making noise again in the toy industry. Their sound and speech effects may not be loud enough to drown out the blips and bleeps of video games, but together with light devices and other action features, they are drawing renewed attention to the truck aisles of toy stores around the country.

Toy trucks have been pretty much the same for years, and recent sales have not shown any dramatic spurts.

Retail sales of ...

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