Candy for every season: suppliers aim to revive sagging sales with seasonal gifts, novelties and items that branch candy into new holiday territory.(Seasonal Candy Report)(Industry Overview)

From: Professional Candy Buyer | Date: September 1, 2003 | Copyright information

ALTHOUGH SUPPLIERS say many retailers realize the value of seasonal candy and are devoting more space to it, others are cutting back to make room for other categories, including ornaments and other household decor. Those that are dedicating the same amount of space often tend to focus on offerings from the Big Three.

But small to mid-sized suppliers suggest they have become sharper in their presentation and selection in order to stay relevant and saleable.

Tom Ward, president of Russell Stover Candies, Inc., notes some of the company's declines at some customers in recent ...

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