Liquor giant Diageo PLC agreed to change the packaging of its Cardhu Pure Malt whisky after competitors argued that the current bottle too closely resembles that of Diageo's more prestigious Cardhu single malt.(Business Briefs ...)(Brief Article)

Food & Drink Weekly | December 15, 2003 | Copyright

Liquor giant Diageo PLC agreed to change the packaging of its Cardhu Pure Malt whisky after competitors argued that the current bottle too closely resembles that of Diageo's more prestigious Cardhu single malt. The Scotch Whisky Association was called in to mediate after other distillers argued that the current bottle could confuse consumers and harm the industry's reputation. The association, of which Diageo is a member, ...

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