Freemarket freebies: drug companies make the sweetest of overtures to health practitioners. Tamar Wilner takes a critical look at this love-in.(Bribery)

New Internationalist | November 1, 2003| | Copyright

WHEN a new brand of insulin hit the market in India recently, doctors were quick to switch patients to it. Not long afterwards the new drug's manufacturer took 15 physicians from Nagpur on a vacation with their families. Coincidence? Maybe so but 'patients were fine on the old drug,' says Vijay Thawani, Associate Professor in Pharmacology at the Government Medical College in Nagpur.

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Such promotional excesses abound in developing nations which have been slow to adopt regulations and even slower to enforce them. The US, Canada, Europe, ...

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