THE WWD LIST: ON THE CHEAP; THE TOP 10 BRANDS PURCHASED BY MEN AT DISCOUNTERS, BY SHARE OF DISCOUNT STORE CASUAL SPORTSWEAR DOLLARS. From: WWD | Date: December 8, 2003 | COPYRIGHT 2003 Fairchild Publications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information) Copyright information

Last year 48 percent of all men aged 13 and older made a casual sportswear purchase in a discount store. In fact, almost one of every four casual sportswear items purchased by men 13 and older was bought in one of the Big Three. Here, the top brands purchased by men at discounters in 2002, based on their share of discount store casual sportswear dollars. If some of the brands are familiar, they should be -- they started in department stores. Others were born, bred and built by discounters who made them household names.

1. Wrangler

Percent of discount store casual ...

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