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Outsider shakes up Fiat, brings other outsiders on board to help.(Talk From The Top)(Giuseppe Morchio)(Interview)
From:
Automotive News
| Date:
December 1, 2003| Author:
Ciferri, Luca
| COPYRIGHT 2003 Crain Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group.Copyright information
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Byline: Luca Ciferri
Fiat Group CEO Giuseppe Morchio is an outsider who is relying on other outsiders to help him shake up the troubled Italian conglomerate.
Eight months ago, Morchio came to Fiat from tire maker Pirelli. Since then, he has hired outsiders to run Fiat Auto and Iveco, which produces commercial trucks.
Morchio predicts that Fiat Group will show a substantial turnaround in the fourth quarter, helped by improved results from the ailing ...