Basketball look on the rebound. (basketball shoes set trend in athletic shoe design and marketing)

Footwear News | July 22, 1991| | Copyright

Basketball look on the rebound

CHICAGO - The basketball category has taken some knocks in the last few years as a markdown target and has played in crosstraining's advertising shadow, but vendors are seeking to return it the athletic footwear game as a more powerful and more serious contender for consumer dollars.

Crosstraining played a large part in initiating basketball's redesign, according to many vendors. The multipurpose crosstrainer came on the market with so many colors that basketball had to learn to tone down and set itself apart, said Gary Wakley, ...

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