Staging a comeback; Brothers plan to 'reignite' Roy Rogers restaurants.(BUSINESS)

From: The Washington Times (Washington, DC) | Date: December 4, 2003 | Copyright information

Byline: Donna De Marco, THE WASHINGTON TIMES

Roy Rogers is back in the saddle. After years of neglect, the restaurant chain, known for its roast beef sandwiches and Fixin's Bar, is riding in a new direction with plans to refresh and regrow the brand that once blanketed the Washington area.

Leading the charge are brothers Jim and Pete Plamondon Jr., the sons of Peter Plamondon Sr. who helped Marriott International open the first Roy Rogers restaurant in Bailey's Crossroads in 1968.

The brothers recently bought the restaurant's trademark and franchise system and have ...

Read all of this article with a FREE trial to HighBeam Research

Related newspaper, magazine, and trade journal articles from HighBeam Research

(Including press releases, facts, information, and biographies)

Brothers Plan to 'Reignite' Washington-Area Roy Rogers Restaurants.
; ...trying to buy the Roy Rogers trademark from Hardee's former parent company, Imasco. The eldest...the Frederick parent company of 14 Roy Rogers in Western Maryland...It also is the parent company of Roy Rogers Franchise Co...
Hardee's to Sell Off Roy Rogers Division; Single Buyer Sought for 178 Area Outlets
; ...deals to sell some Roy Rogers outlets in New York...buy up some of the Roy Rogers, and convert them...broker. "Why? Because Roy Rogers has seen better days...thus keeping the Roy Rogers name alive. Washington...largest market for Roy Rogers, which was ...
Owning Roy Rogers' ranch is a family's dream and dilemma.(The Orange County Register)
; ...it was an escape from Hollywood for Roy Rogers, the singing cowboy known for his 1940s...Mission Viejo entrepreneur smitten with Roy Rogers' values, knew he had to have the Double...live and hone their values _ and bring Roy Rogers' cowboy code to life? Or will they also...
Hardee's Sells 184 Roy Rogers To McDonald's for $74 Million
; Two-thirds of the Roy Rogers outlets in the Washington-Baltimore...Systems Inc., which put the ailing Roy Rogers chain on the sale block in December...agreed to sell its 184 company-owned Roy Rogers restaurants in the region to McDonald...
Roy Rogers pulls franchising trigger; Fast-food brand tries again.(BUSINESS)
; ...THE WASHINGTON TIMES In just 10 years, Roy Rogers restaurants went from a corporate empire...the D.C. Convention Center, a sign that Roy Rogers is trying for a comeback. At its peak, Roy Rogers had 648 stores. Then, Marriott sold the...
Roy Rogers was good food to build strong characters
; ...week lost an unadulterated grade A hero, Roy Rogers. And the difference between him and today...church-going, wait-until-marriage American of Roy Rogers' '50s TV show to the cynical "all politicians...innocent and harmless. No one ever died at Roy Rogers' hand. He would shoot the ...
Roy Rogers Museum
; ...cowboys will laid to rest later today. Roy Rogers died on Monday at his home in Apple Valley...amounts to a pilgrimage to the family-run Roy Rogers' Museum in nearby Victorville. Our Andy...REPORTER: It's pretty easy to find the Roy Rogers and Dale Evans Museum. If you're traveling...
'King of the Cowboys' Roy Rogers, an enduring American hero, dies at 86.(Originated from Knight Ridder Newspapers)
; Roy Rogers always wore a white Stetson hat, double-creased at the crown...New York City, far from his beloved West. Kids slept under Roy Rogers bedspreads, were awakened by Roy Rogers alarm clocks, carried sandwiches in Roy Rogers lunch boxes...
Fate of Roy Rogers Brand Hinges on Hardee's Talks
; ...plans to sell its financially troubled Roy Rogers chain, a flurry of suitors has come calling...the chain alive. In December, citing Roy Rogers' lingering unprofitability, Hardee's...Hardee's had already sold most of its Roy Rogers stores north of the Washington area...
Remembering Roy Rogers
; ...The King of the Cowboys is dead at 86. Roy Rogers died this morning at his California ranch...family around him. A few hours after Roy Rogers' death was announced, President Clinton...Like most people my age, I grew up on Roy Rogers and Dale Evans and Trigger and Gabby...