Class act MBAs take on Bonny Doon Vineyards.

Wines & Vines | October 1, 2003| | Copyright

Management, it seems, is where you find it. Randall Grahm, founder and president-for-life of Bonny Doon Vineyards (BDV) in California has a new business plan for the winery that was developed by 47 MBA candidates at the W.P. Carey School of Business, Arizona State University.

The plan is the final project for graduate students in the Strategic Management course, taught by Dr. Amy Hillman, associate professor of management. The Integrative Case Project (ICP) is an effort to put together the course work in the Executives Program into one real life case experience. The ...

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