Class act MBAs take on Bonny Doon Vineyards. From: Wines & Vines | Date: October 1, 2003| Author: Walker, Larry | COPYRIGHT 2003 Hiaring Company. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group.Copyright information

Management, it seems, is where you find it. Randall Grahm, founder and president-for-life of Bonny Doon Vineyards (BDV) in California has a new business plan for the winery that was developed by 47 MBA candidates at the W.P. Carey School of Business, Arizona State University.

The plan is the final project for graduate students in the Strategic Management course, taught by Dr. Amy Hillman, associate professor of management. The Integrative Case Project (ICP) is an effort ...