The evolution of chewing gum: a repeatedly reinvented product.

From: Consumers' Research Magazine | Date: October 1, 2003| Author: Hunter, Beatrice Trum | Copyright information

Gum chewing dates back through the centuries, and has been practiced in many places. The ancient Greeks chewed mastiche, a resin from the mastic tree. (Hence, the word "masticate.") The resin contained triterpinoid acids and triterpene alcohols. Chewing gum was discovered in recent times in a Swedish bog thought to date back to about 6500 BC. The gum was identified by tooth marks. Their size suggested that the gum had been chewed by--who else?--young children and teenagers. The gum...

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