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Ferrari-Maserati CEO welcomes new challenges.(Talk From The Top)(Luca Cordero di Montezemolo)(Interview)
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Byline: Luca Ciferri
Ferrari is doing well, both on the market and on the racetrack. But the Maserati relaunch is taking more time and money than expected. Maserati planned to break even by 2004, but now says it won't do so until 2006. The addition of a fourth Maserati product - the Kubang GT sport-utility - could push the break-even year even further into the decade.
Ferrari-Maserati CEO Luca Cordero di Montezemolo, 56, is not worried. He thinks the company has the time and the resources to make a turnaround. The recent technical and commercial agreement with Audi AG ...
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