US: what's your idea of paradise?(Fragrance)(Brief Article)

From: Cosmetics International Cosmetic Products Report | Date: September 1, 2003 | Copyright information

US: What's your idea of paradise? If you were designer Alfred Sung, it probably wouldn't be to launch your first master perfume brand, Paradise, just months before powerhouse Estee Lauder introduces its latest scent, Beyond Paradise. Or would it? In July, Sung introduced Paradise at Nordstrom. It was then rolled out to additional department stores and Canada in August. This autumn it will make its way to Latin America and early next year to Hong Kong, Europe and the Middle East.

Estee Lauder's Beyond Paradise was launched globally on 1 September. The vibrantly colourful ...

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