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Berries: Michael Hollister, vice president of sales and marketing at Driscoll Strawberry Associates, believes that retailers can enhance their produce department sales by focusing shopper attention on what he calls the Berry Patch.(Produce/Floral)
Grocery Headquarters
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September 1, 2003
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COPYRIGHT 2003 MacFadden Communications Group LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group.
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Which products make up the Berry Patch?
Michael Hollister: It's composed of the primary berries, which are strawberries, raspberries, blueberries and blackberries. Then there are specialty berries that have a high degree of seasonality to them. These are the golden raspberries and the long-stem raspberries.
What trends are being used to market these berries?
A trend we're seeing over the last couple of years is that successful retailers have been able to focus on a Berry' Patch program. It's a year-round destination Berry Patch program; the ...
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