Coors releases new seven-ounce bottle. (Coors Brewing Co. introduces seven-ounce longneck bottles of Coors and Coors Light) From: Modern Brewery Age | Date: July 1, 1991 | COPYRIGHT 1991 Business Journals, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group.Copyright information

Coors releases new seven-ounce bottle

This week Coors Brewing began offering seven-ounce longneck bottles of Coors and Coors Light in licensed accounts in New York, New Jersey and Pennsylvania. Another 29 states are targeted to receive the package later in the year.

"The new bottles are a package of convenience, with specific advantages over their 12-ounce counterparts," said Bob Rechholtz, Coors' executive vice president for marketing. "Sometimes all you want ...