Sausage made simple: breakfast sausage processors roll out fully cooked, easy-to-prepare products for consumers who crave skillet-fresh taste, without the mess.(Breakfast Sausage)

The National Provisioner | August 1, 2003| | Copyright

For those consumers content to get away with a quick bowl of cereal or a cup of coffee in the morning--or skip breakfast altogether--breakfast sausage manufacturers are offering a lineup of fast and easy alternatives. The breakfast sausage and ham category, up 4.7 percent to more than $905 million in U.S. retail sales for the year ending May 18, 2003, is heating up with fully cooked, convenient products to simplify today's morning mayhem.

Category leader, Sara Lee's Jimmy Dean brand with annual sales of more than $219 million, last year introduced new flavors of ...

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