Shopping on the small screen: girls Walker shows that young women are ready and willing to buy via keitai.(Company Profile)

Japan Inc. | March 1, 2003| | Copyright

JAPANESE ARE OPTING IN to small-screen mobile "mail-mags" on their keitai, and Tokyo-based Xavel is scrolling up the profits. The company's Girls Walker mobile Web site (http://gw.st/pct currently lists around 75,000 titles and 9.4 million subscribers, which converts to around 2 million users. Each mini-magazine links back to the mobile homepage, and users are encouraged not only to subscribe but also to publish their own writing via a simple mobile format. Ads on every issue promote mobile shopping through Xavel's partners and the Girls Walker full-color shopping sites. ...

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