"Monopoly thinking" can make your R&D more effective: situational monopolies rely on changing customer needs and competitor inertia to generate superior growth and profits, often in mature, "commodity" industries.

From: Research-Technology Management | Date: September 1, 2003| Author: | Copyright information

Managers constantly ask themselves, "How effective is our R&D? Are we focusing on future opportunities, or are we bogged down solving past problems? Which technologies and applications should we really focus on? How can R&D deliver more 'bang for the buck'?" By refraining R&D's objective as being one of creating a (perfectly legal) "monopoly" in space and time, managers can get a fresh and dramatically different perspective about their R&D efforts and direction. "Monopoly thinking" provides a simple, powerful tool for analyzing R&D effectiveness and prioritizing R&D spending. It also ...

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