For hell, press 666. (voice-processing industry; American Survey)

From: The Economist (US) | Date: June 8, 1991 | Copyright information

"IF YOU know the extension you want, press 1. If not press 2." The heart sinks. Five minutes later, still deep in an inhuman labyrinth, you hang up defeated, as was no doubt intended. "Voice processing"--or, for the severely verbose, "non-simultaneous conversation"--is a flourishing enterprise. In 1990 American voice-processing firms made about $860m in sales, with business growing at a brisk 10.3% a year, according to Dataquest, a market-research firm in California.

Voice processors are to answering machines as Californians are to Neanderthals. They steer callers to ...

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