Frankfurt Messe shortened to four days; new show format to have only one public day, 6% discount offered to exhibitors who register early.(Industry Forefront)

Music Trades | September 1, 2003 | Copyright

AT THE SUGGESTION of the German Musical Instrument manufacturers and industry associations, Messe Frankfurt has shortened its annual trade show to four from five days from March 31 to April 3, 2004. Instead of running from Wednesday through Sunday, The 2004 show will close on Saturday and will have only a single public day.

"The concentration on trade visitors was very important to the industry," says Matthias Meyer, managing director of Musik Meyer GmbH. "The Musikmesse must once again emphasize its business character. The shorter duration will help in this and ...

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