Ceres Group: A game plan; With profit picture becoming brighter, insurer looks ahead to find ways to reverse downward trend in new biz generation.(Finance)(medical insurance market reports losses)

Crain's Cleveland Business | September 22, 2003 | Copyright

Byline: RYAN CORNELL

Ceres Group Inc., an insurer that until recently has been hampered by underperforming subsidiaries and sizable losses in the medical insurance market, is shaking off its slump and is setting its sights on new business generation, say its chairman and analysts who follow the company.

Under the watchful eye of chairman William Ruh and president and CEO Tom Kilian, Ceres during the past 14 months has retooled its management team, scaled back business in unprofitable states and sold its Pyramid Life Insurance Co. subsidiary for $57.5 ...

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