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Are upgrade fees hurting pay's growth? (fees for adding a second pay service)
Multichannel News
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April 29, 1991|
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COPYRIGHT 1991 Reed Business Information, Inc. (US). This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group.
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While bemoaning the softness in the premium marketplace, some operators are being criticized for helping to limit its growth by charging consumers when they try to add premium units.
These upgrade fees, electronic charges or access charges "represent an obstacle to growth when imposed," said Rod Warner, a former MSO marketing executive and now a cable marketing consultant.
Operators defended the fees as a way of reducing churn.
"It's appalling that we charge customers for the privilege of paying us more money every month," said George Jostlyn, ...
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