Advertising, PR experts disagree on specialization. (public relations; economic times lead to controversy in Los Angeles, California over mixing professions) (Special Report: Marketing) From: Los Angeles Business Journal | Date: May 20, 1991| Author: Rackham, Anne | COPYRIGHT 1991 CBJ, L.P. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group.Copyright information

Advertising, PR experts disagree on specialization

Advertising and public relations are two very different ways of accomplishing the same goal: putting the client's name and products in the public eye in the most favorable possible light.

Recent tough economic times have led to a meshing of these two fields, as PR and ad agencies have merged, and small start-up firms try to offer both services. Some say it's an economical way to present a cohesive message to the...

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