Western wear expands its range. (men's clothing industry)

WESTERN WEAR EXPANDS ITS RANGE HILTON HEAD, S.C. -- The Western wear industry is getting ready to rope in new customers with a national campaign promoting its updated, crossover fashions of the American cowboy.

Members of the Western and English Retailers Association (WERA) and the Western and English Manufacturers Association (WAEMA), meeting here this week, agree that the time is right to push the industry into mainstream acceptance since they say many mainstream consumers are already beginning to buy the look.

Western wear, which has trended to a blend of…