Change of face: tactics: is your logo losing its luster? Then maybe it's time to transform it with a new look.(Marketing) From: Entrepreneur | Date: September 1, 2003| Author: | COPYRIGHT 2003 Entrepreneur Media, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information) Copyright information

YOUR LOGO IS A VISUAL REPRESENTAtion of everything your company stands for. Has it become dated or taken a hack seat to other images that represent your company's identity? When you survey customers and examine the competition, is there con fusion about what you do? A good logo should communicate something about the nature of your business, product or service. So if this vital component is out of step with your message and customers, it's time to bring it up-to-date.

There are three kinds of logos. Font-based logos consist primarily of a type treatment. The logos of IBM, ...

Related newspaper, magazine, and trade journal articles from HighBeam Research

(Including press releases, facts, information, and biographies)

	French Connection Logo Spells Trouble to Marshall Field's Customers. Newspaper article from: Detroit Free Press (Detroit, Michigan) (via Knight-Ridder/Tribune Business News) ; ...fragrances. The four-letter logo for the British fashion...leeringly edgy attitude. The logo -- though suggestive...offended by the use of the logo that she is boycotting Marshall...minimized the use of the logo in ads and store presentations...began using the four-letter logo in 1998, ...
	Developing your logo.(Marketing) Magazine article from: Detroiter ; ...consistently throughout all your printed materials. A logo can be big or small, black and white or colorful. It...profession, consider including a form of the icon in your logo. An acorn is obviously appropriate for a tree service...your business is conservative, a modern or abstract logo may not be a ...
	Logo, name can help make big statement Newspaper article from: The Record (Bergen County, NJ) ; ...Newspapers The Record (Bergen County, NJ) 12-21-2003 Logo, name can help make big statement -- Follow simple marketing...Editions.=.Sunday AKRON, Ohio - If a company's name and logo are its fashion statement, a lot of businesses are parading...audience, plan for the future, and, in designing the logo, ...
	Companies Should Take Care in Creating, Maintaining Logo. Newspaper article from: Akron Beacon Journal (Akron, Ohio) (via Knight-Ridder/Tribune Business News) ; Byline: Candace Goforth Nov. 17--If a company's name and logo are its fashion statement, a lot of businesses are parading...your audience, plan for the future and, in designing the logo, keep it simple. Most of the time in conversation, how...Houseman said. The secret to an inexpensive, but effective logo ...
	In business, the name and logo say it all. Newspaper article from: Akron Beacon Journal (Akron, OH) ; ...Candace Goforth AKRON, Ohio _ If a company's name and logo are its fashion statement, a lot of businesses are parading...your audience, plan for the future and, in designing the logo, keep it simple. Most of the time in conversation, how...Houseman said. The secret to an inexpensive but effective logo is ...
	In business, the name and logo say it all.(Knight Ridder Newspapers) Newspaper article from: Knight Ridder/Tribune News Service ; ...Candace Goforth AKRON, Ohio _ If a company's name and logo are its fashion statement, a lot of businesses are parading...your audience, plan for the future and, in designing the logo, keep it simple. Most of the time in conversation, how...Houseman said. The secret to an inexpensive but effective logo is ...
	They're the Wizards of Ahhhhs; Enthusiastic Bullets Draw the Curtain on a New Logo, a New Era Newspaper article from: The Washington Post ; ...came to an end yesterday when the team unveiled its new logo and color scheme that will accompany the name change...that has been planned for over a year." The futuristic logo is a man in a sorcerer's hat leaping over a crescent-shap...franchise, the Capitals, two years ago. "I think the logo's dynamic," ...
	Wider target audience with Net penetration Newspaper article from: New Straits Times ; ...New Straits Times 04-16-2007 Wider target audience with Net penetration Byline: Rozana...conspicuously present on whatever platform the target audience chooses to work and play with. If...the much needed key to capture the target audience and sell Malaysia to the world. (Copyright...
	Upscale Saks Fifth Avenue gives its logo a makeover: Company hopes symbol resonates with young, old. Newspaper article from: Baltimore Sun (Baltimore, MD) ; ...familiar. Contemporary and classic. Why not try a new logo? Yesterday, Saks' officials unveiled the company's seventh logo since 1940 -- a bold black-and-white creation that harks...early years but suggests freshness and possibilities. The logo is a part of the revitalization of Saks Fifth Avenue...time ...
	MEDIA: C5 gets a poor reception from target audience Newspaper article from: The Independent - London ; More than a third of Channel 5's target audience has been disappointed by the new channel's programmes...television. Among 15- to 24-year-olds - Channel 5's core target audience - 35 per cent believe the channel is worse than they expected...

For more facts and information, see all results

Find more facts and information related to the article "Change of face: tactics: is your logo losing its ..."