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Three's a crowd: how Arizona's complex three-way casino campaign was won: it was a campaign in which winning required the 17-tribe coalition to do more than just convince voters to approve the initiative they were sponsoring. They also needed to convince voters to reject the other two gaming measures on the November state ballot.(Case Study)

From: Campaigns & Elections  |  Date: 8/1/2003  |  Author: Metz, David

In 2002, Arizona was the arena for a unique ballot measure battle involving three competing casino gaming initiatives.

The winning campaign in this unusual three-way vote was run on behalf of a coalition of 17 Arizona Indian tribes. Their opponents were wealthy racetrack owners on one hand and a single but well-financed Indian tribe on the other.

It was a campaign in which winning required the 17-tribe coalition to do more than just convince voters to approve the initiative ...

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