New Executive: Playing to prime-time jury; Court TV president makes strong case for original programs to raise the ratings.(Profiles)(Court TV in top 15 cable TV networks for prime-time shows)

From: Crain's New York Business | Date: September 1, 2003 | Copyright information

Byline: anita jain

It didn't take forensic science for Art Bell to figure out why Court TV, which he joined five years ago as executive vice president of strategic planning and programming, was then last in prime-time cable ratings.

The cable network was airing real-time court trials around the clock. "We had no prime-time and weekend strategy," he says.

Mr. Bell, recently appointed president and chief operating officer, helped give the flagging channel a strategy and an identity by introducing original documentaries on investigations-integral and often dramatic ...

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