Dreams of the big league.(Sports Industry)(Professional sports)

From: Utah Business | Date: August 1, 2003| Author: | Copyright information

Are we ready for another major sports franchise?

"I was in Moscow a week and a hail ago, and Russians told us they know Utah by the Jazz and the Olympics," says Jeff Robbins, president and CEO of the Utah Sports Commission. "It's ironic our small state is identified with sports. Not too many are."

Certainly, in 20 years here the state's high profile National Basketball League franchise has helped transform Utah's image around the world. Combine success of the Utah jazz and other Wasatch Front spectator sports with the area's relentless population growth, and it's natural ...

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