L.O. programming pulls in advertisers. (local origination programming)

From: Multichannel News | Date: April 1, 1991| Author: Malko, Connie | Copyright information

L.O. Programming Pulls in Advertisers

The "our town" appeal that draws viewers to local origination programming also lures advertisers, resulting in incremental revenues that not only cover programming costs, but contribute to the bottom line.

Comcast Cablevision's New Kensington, Pa. system earns about 20 percent of its total advertising revenues from selling ads and sponsorship for its Channel 3 local origination programming, said Bob Tatrn, advertising sales...

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