Amino-acid health drinks becoming increasingly popular in Japan.

Nutraceuticals International | July 1, 2003 | Copyright

The Japanese market is characterized by the often very short lifespan of a product or range as Japanese consumers, especially the young adult group, demand novelty or quickly react to a change in lifestyle. This group is also very susceptible to advertising. It rapidly adopted products promoted as healthy and increasing well-being, and recognizes the relationship between diet and health, writes freelance correspondent Ken Tanaka.

Japan's market for amino acids for general consumers, including supplements, is estimated as being worth about 83 billion yen ($735 ...

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