Canned coffee sales regain two-digit growth. (Japanese coffee sales)

Tea & Coffee Trade Journal | March 1, 1991| | Copyright

Canned coffee sales regain two-digit growth

Canned coffee sales in Japan are expected to regain a two-digit growth (up 13- 15%) for 1990, with 280 to 290 million cases of coffee. By 1988, canned coffee sales had continued a two-digit growth for about 20 years, but dropped to one-digit growth (about 9%) in 1989 for the first time. Because of the drop in growth, most of the trade anticipated that canned coffee demand is reaching a saturation point, predicting that 1990 sales will show a 6-7% growth.

Sales for January to June have achieved a 11-12% growth, ...

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