Fast Food Chains Are Finding Selves at Nutritional Crossroads.

Knight Ridder/Tribune Business News | July 12, 2003 | Copyright

The News & Observer, Raleigh, N.C. Knight Ridder/Tribune Business News

Jul. 12--The fast-food chains have a dilemma: They're in love with two types of customers. And they're awkwardly trying to court them both.

Do they serve burgers and fries or gourmet mixed greens with roma tomatoes and Paul Newman's dressing? Skinny burgers for a buck? Or 2/3-pound monsters for $5? Turkey and swiss instead of roast beef and melted cheddar?

Faced with slumping sales, more competition from fast-casual chains such as Panera Bread and Baja Fresh and heapings of ...

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