Reinventing an industry: EI Dorado is more than just a furniture retail chain. It's a case study in innovation and in taking a traditional industry and making it new. (Retail).

South Florida CEO | June 1, 2003| | Copyright

When the Greater Miami Chamber of Commerce gave- out its coveted Cutting Edge awards this year -- bestowed on companies for their innovative business practices -- the winner was not computer-maker Alienware, or bioscience star KOS Pharmaceuticals or even online success story TradeStation Group. Instead, it was furniture retail chain El Dorado.

The award, at first blush, seemed surprising. A retail chain, after all, doesn't normally fit into the wunderkind league of high-tech companies. But El Dorado is not your father's furniture company. "This is a company that has ...

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