Wide video vs. tall video: vertical displays may be the key to attracting your audience. (Winners' Circle).

From: AV Video Multimedia Producer | Date: July 1, 2003| Author: | Copyright information

AFTER YEARS OF WORKING IN horizontal video, some directors, producers and broadcast designers are taking a more vertical view. And if point-of-sale video integrators have their way, many more of us will be creating and producing content--especially electronic signage--for 9:16 instead of 16:9.

When displays are installed vertically, consumers stop to look; they aren't used to seeing video presented this way. Furthermore, the content of such displays can be revised quickly and easily, and distributed inexpensively. This can drive additional sales and generate advertising ...

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