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A "real man's ring": gender and the invention of tradition.(American double ring ceremony, 1920s male engagement ring)
From:
Journal of Social History
| Date:
June 22, 2003| Author:
Howard, Vicki
| COPYRIGHT 2003 Journal of Social History. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group.Copyright information
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Unlike many wedding practices that have obscure origins, the American double ring ceremony and the groom's wedding hand can be traced to advertising and promotional campaigns by the jewelry industry in the 1940s. The popularization of this invented tradition however, is not merely a story of hapless brides and grooms influenced by advertising, buying new types of consumer goods as soon as they appeared in jeweler's windows. The wedding industry was only able to transform mid-twentieth centu...
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