Cosmetics International

Diana de Silva leading Italian fragrance.

Cosmetics International | January 25, 1991 | Copyright

Diana De Silva Leading Italian Fragrance When the Italian cosmetics manufacturer Diana de Silva bought fellow manufacturer Hanorah last year, the group more than doubled its size and considerably enhanced its sales potential. According to CEO Roberto de Silva, the company closed the books at the end of 1990 with total sales of some 100 billion lire. The figure represents a healthy 22-23 per cent increase over the combined 1989 sales figure of Diana de Silva and Hanorah.

For Diana de Silva, the Hanorah purchase is part of an ongoing expansion-by-acquisition strategy that…

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