Stella Artois to Sponsor Sundance Film Festival; On the Heels of Its Success at Cannes, Stella Artois Turns Its Sights on The U.S. Film Community.

PR Newswire | June 17, 2003 | Copyright

NORWALK, Conn. -- NORWALK, Conn., June 17 /PRNewswire/ -- Stella Artois, the best selling Belgian beer in the world, has announced it will sponsor the Sundance Film Festival in 2004. Stella Artois will be a sustaining sponsor of the largest independent film festival in the world making it the official malt beverage of the festival.

"Film is Stella Artois' global sponsorship platform, and here in the U.S., Sundance is the most important film festival," said Anthony Giardina, brand manager of Stella Artois in the U.S. "Like Stella Artois, Sundance is a very powerful ...

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