Red Devil gets ready to rock. (Promotions--Products--Packs).(new advertising campaign)(Brief Article)

From: Grocer | Date: May 17, 2003 | Copyright information

Britvic Soft Drinks has officially announced a 4m pounds sterling] summer support programme for stimulant drink Red Devil.

The sum, first revealed in The Grocer (May 3 p53), will fund a multimedia campaign, said the company, which will include radio advertising, sponsorship, sampling and press ads. Highlights of the Red Devil 'Beware his influence' campaign will include sponsorship of the Glastonbury rock festival and Radio 1's One Big Sunday event.

Britvic hopes Red Devil will become a ...

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