The rhetoric of typography: The awareness and impact of typeface appropriateness. (Applied Research).

From: Technical Communication | Date: May 1, 2003| Author: Brumberger, Eva R. | Copyright information

INTRODUCTION

The field of technical communication is experiencing a growing emphasis on visual rhetoric. We have an emerging body of theory and research on which to build our practice, but little attention in that body of work has as yet been given to typography as a component of visual communication. The majority of studies focused on typography have examined the role of typography in readability and legibility (see, for example, Felker 1980; Tinker 1963; Burt; 1959). O...

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