Rotary embossing: embossing gives labels that extra measure of appeal. Today's converters have a choice between metal and photo polymer embossing dies. From: Label & Narrow Web | Date: May 1, 2003| Author: Kenny, Jack | COPYRIGHT 2003 Rodman Publications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group.Copyright information

Raised images, type or textures on a label send a message to the consumer: "This is the product you want. This is the one with something extra." That's what the product marketers hope happens at the retail store shelf. To achieve that effect they look for label converters who know about rotary embossing.

"One of the main purposes of a label or package is to gain the customer's attention through visual appeal, brand recognition, competitive shelf advantage and pick-up val...

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